(Unforgettable) Memories

Sr.AD 3Q Digital ‘20

From the first post you sent to a friend in middle school to the old family photos posted by your aunt, not to mention that album (now hidden) of you and your college friends – your memories reside on Facebook. To highlight the Facebook Memories product, we crafted a series of spots blending direct messaging with user-generated content, as a reminder that your memories are waiting to be shared on Facebook.

Collaborating closely with the 3Q Digital team and Facebook partners, we developed the campaign from concept through production, shaping the narrative, custom-sourcing user-generated content, and ultimately creating 240 videos and 210 static assets.

Following the campaign's incredible success, it was expanded and localized across 6 regions and 35 languages.
Copy Lead - Dani Jette
CD - Jeremy Backo
ECD - Julia Thiel
Partner - Sean Pryor, Facebook

Rachel Sparks