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Pawliday
ACD Instacart ‘22-24Who doesn’t love to take and share pictures of their adorable pets? That’s why, when we were asked to create a campaign encouraging consideration of Purina products during the holidays on the Instacart platform, we decided to embrace the immense love pet parents have for their furry friends.
We invited them to join in the festive season by sharing their most delightful home holiday pet pictures in our now annual Pawliday Pet Pic contest. The resulting UGC campaign was highly successful, exceeding all metric targets, reaching over 16M impressions, boosting both Purina and Instacart sales, and generating over 11K+ adorable pet pics for us and all who entered to enjoy.
Here are some key highlights over the past 2 years...can you guess which pet is mine?
2024 Company Blog
Influencer: We teamed up with famous pets @rover_thecat, @poochofnyc and @hugo_themalamute to drive awareness of the campaign.
2022
Copy Leads - Sofia Perez, Megan Tuohy
Design Leads - Elijah McDonald, Renee Hodenfield, June Lee
ECD - Philip Lowe
Strategy - Jason Williams