Flyreel and Arturo.ai
Sr.AD Freelance ‘20
Arturo.ai and Flyreel (now LexisNexis) were emerging fintech startups in 2020, offering innovative AI claim and property survey solutions. In collaboration with fractional CMO Amanda Rabideau, CEO of Arch Collective, we partnered with Flyreel's C-Suite executives to develop creative marketing solutions showcasing how their AI innovations could assist insurance companies and their customers during the global pandemic.

To achieve this, we aimed to humanize the advanced AI solutions through direct copy and dynamic graphic treatments, turning abstract concepts into tangible, innovative fully remote solutions for their customers. The resulting webinar, campaign, and social series proved highly successful in engaging and attracting new customers.

Flyreel x Arturo.ai Webinar


Flyreel and Arturo.ai partnered to develop a webinar and accompanying campaign to highlight how their innovative AI could help insurance companies and their customers in the midst of a global pandemic. We worked closely with C-Suite executives across companies to develop unique messaging and branding for the integrated campaign.
Flyreel Social Refresh


As an emerging company Flyreel desired to uplevel their marketing communications across social channels to better communicate Flyreel’s unique offerings and attract new customers. We worked closely with C-Suite executives to develop an eye-catching social series with clear messaging and attractive modern visuals.

Copy Lead – Jackie Rebrovic
Partner – Fractional CMO, Amanda Rabideau via Arch Collective

© 2024 Rachel Sparks