Accessibility

Designer/AD, Meta ‘16

A Facebook study in partnership with Cornell University showed that although blind people are interested in visual content on social media, they often feel frustrated and even excluded or isolated because they can't fully participate in conversations centered on photos and videos. To help mitigate this Facebook created Automatic Alt Text to provide visually impaired and blind people with a text description of a photo using object recognition technology.

To launch this important accessibility tool we created a campaign that both visually and verbally educated users on the importance of the new feature.

Through tailored sound design we leaned into the needs of our core audience, the visually impaired, while concurrently conveying the product experience to the visually apt. The film was a huge success with XFN partners and was selected and shared by CEO Mark Zuckerberg, leading to 4M+ views.

Zuckerberg Launch Post

Creative Director: Elizabeth Gilmore

Rachel Sparks