Learn Something New

ACD Instacart ‘24

In a week-long sprint, our core team was challenged with crafting an engaging concept for a partnership with Sprouts aimed at raising awareness of the time and grocery savings available with Instacart, while also assessing the effectiveness of incentives. Over the course of the next 24 hours, we brainstormed and generated multiple concepts.

"Learn Something New" emerged as the chosen concept, utilizing fast-paced kinetic type and illustration to showcase that it takes less than 30 seconds to learn something new about Instacart: you can shop at your favorite retailer, Sprouts, for the same in-store pricing... with extra time to spare.
OTT & OLV - 30s

Paid Social & Audio

Art Direction - Elijah McDonald
Copy Lead - Steven Ashford
Motion - Matthew Allen
Illustration - Aldo Crusher & Evan
ECDs - Philip Lowe, Taylor Erin

Rachel Sparks