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Holi Is Where You Are
Sr.AD 3Q Digital ‘21Every year millions of people across India celebrate the annual hindu Holi festival, taking to the streets to take part in fun and colorful celebrations. With covid, the festival was limited to celebrations at home and online.
To highlight all the ways Facebook enables people to celebrate Holi at home we created a magical campaign with Holi powder literally jumping out of devices as individuals interacted across Facebook. Because with Facebook, Holi is where you are.
We collaborated with director Tucker Bliss and the exceptional team at 1stAvenueMachine to capture our story, ensuring the footage was tailored for mobile-first viewing and seamlessly integratable with the product. The final spot blended authentic moments, brand attribution, and actual Holi powder explosions to vividly bring the magic to life.
The campaign was translated into 6 languages and encompassed 15 and 30 second cutdowns, mobile-first scaling, and over 100 digital banners.
Copy Lead - Dani Jette
CD - Jeremy Backo
ECD - Julia Thiel
Director - Tucker Bliss via 1stAveMachine
Partner - Sean Pryor, Facebook