Home Sweet Home

Sr.AD 3Q Digital ‘20

In 2020, my partner and I took the plunge and purchased a century-old fixer-upper as our new home. Like many during the pandemic, we had the luxury of time to enhance our living space. So, when our team took on the task of crafting a campaign that embodies Facebook's belief in the power of people achieving more together, memories of how the Facebook community played a role in shaping our home came to mind.

Whether we were searching for local recommendations, furnishing our space, or simply relying on friends for support, Facebook became a virtual community ready to lend a hand. "Home Sweet Home" isn't just a personal journey—it stands as a homage to those, like us, who found joy in creating a beloved living space with a little help from their community.

OLV 60s

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I led the development of the campaign from concept through post-production, collaborating with the powerhouse team at 3Q Digital and director Ryan Ovadia via Banter to bring this one-of-a-kind story to life. The final campaign was highly successful and is still a top performer across channels.

We worked with Double the Line to bring on a diverse production team and Free the Bid to ensure a zero-waste, carbon neutral, sustainable environment within our production.
Copy Leads - Dani Jette and Paul Sopocy
CD - Jeremy Backo
ECD - Julia Thiel
EP - Garrett Shannon via Banter
Director - Ryan Octavia via Banter
Composer - Cody Carson
Partner - Sean Pryor via Facebook

Rachel Sparks