Add Life to Cart

ACD Instacart ‘23

5 campaigns. 2 custom productions. 25 creatives. 3 months. 1 toolkit. 6 custom-designed beverages. And 1 growling dog. This was "Add Life to Cart" by the numbers.

Out in the world, "Add Life to Cart" was a five-part performance campaign designed to showcase all the ways Instacart can provide you with freedom and energy by assisting you in navigating the challenges of raising a family in today's fast-paced world. Whether it's snacks at your desk, posh pet supplies, or just your everyday essentials, Instacart has you covered. So you can have the space (and time back) to live the life you want.

My role was to orchestrate a large team of creatives and cross-functional (XFN) partners, aligning the work with our brand platform, ensuring the integration of performance insights, and managing creative progress across workstreams. Despite the whirlwind of turning this around in just three months, the collaborative spirit, relationship-building, and the myriad of delightful moments shared with my team made the entire experience one I won't forget. And, of course, witnessing the exceptional work we produced served as the "icing on the cake."
Desk Drinks: With Instacart, you can restock all your favorites without even missing a meeting.

Snorkel: Paper towels?Check.Bread? Check.Milk? Check.Life's full of little surprises,but with Instacart, your everyday essentials don't have to be one of them.

How you Shop: Instacart helps you optimize your time with all the grocery items (& stores) you need.

Pets: Instacart makes it easy to care for your pets. (used existing photography)

Pickup: Instacart makes it easy for you to pickup groceries while you’re out and about. (used existing photography)

+ Custom Photography

Art Direction - Jess Guy, Anabelle Rosser
Copy Leads - Missy Kockos, Sam Jackson, Sofia Perez, Ryan Nickum
Design Leads - Genesis Silva, Tiffany Rogers, Elijah McDonald, Renee Hodenfield, Emily Lin
Motion - Matthew Allen, Maxwell Prendergast
CDs - Philip Lowe, Taylor Erin, Adam Cote
ECD - Kevin Byrd
Director - Stephanie Gonot

Rachel Sparks