You see it. You control it.

Designer/AD, Meta ‘19

Facebook developed Off Facebook Activity to give Facebook users more control of their data on Facebook. You see it. You control it. puts the power back in the hands of Facebook users. Challenging them to take steps to understand how data works across the internet and providing tools to educate and enable them to control their data.

To bring this complex subject to life across creative surfaces we combined fresh design, straightforward copy, and playful human expressions. We worked hard and fast with a huge team of external and internal partners to concept, design, and produce this highly successful 360 global campaign under rapid timelines.

My role was to lead the design and art direction of the digital creative shown.

Creative Director – Andrew Hekimian
Internal Partner – Global Business Marketing
Production Partner – Imaginary Forces

Rachel Sparks