1 Billion — rchlsprks.com

1 Billion

Designer/AD, Meta ‘18

Facebook announced over $1 Billion raised for nonprofit and personal causes through Facebook Fundraisers. We created the global campaign, 1 Billion, to inspire optimism by reminding people of all the good that others are doing to build community on Facebook.

We partnered with director Caitlyn Greene via Voyager to tell the stories of real people and their fundraisers. We combined authentic moments, product ques, and VO to tell their stories.

The final :30 spot aired on TV and OLV, while three unique :15s ran across digital ad placements.

Digital

ACD Copywriter – Ana Heller
Creative Director – Andrew Hekimian
Director – Caitlyn Greene via Voyager

Rachel Sparks