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Why I’m on Facebook
Sr.AD 3Q Digital ‘21We launched the mobile-first campaign 'Why I'm on Facebook' to showcase the various ways people are using the Facebook platform uniquely, whether for their business, passion, or simply to connect with friends.
In the inaugural installment of the series, we spotlighted Butch Locsin, an LA-based artist whose 'Skeleton of Color' performances are an homage to the Day of the Dead.
Pre Pro
Custom Photography
Mobile UAC and Display
From initial concept to a seamlessly executed fully remote production, this campaign epitomized true collaboration. We worked hand-in-hand with outstanding partners, including Facebook, 3Q Digital, and Oak St. Productions. Together, we brought this project to life with collective expertise and an amazing partnership (+ performance) with Butch Locsin.
Copy Lead - Dani Jette
CD - Jeremy Backo
ECD - Julia Thiel
Production - Oak Street Productions
Partners - Sean Pryor, Facebook